A - Advertise
Advertise your business in many places. Newspapers, magazines, online, offline, email,
anyway you can think of. It takes time and
consistent work to get the word out.
Canvassing is ALSO a form of Advertising!
B - Business cards
Give out 10 business cards a day: to the checker when you pay, at the table
when you eat out, on bulletin boards, in your outgoing mail, with your info requests you send out, with customers products,
at sales counters, anytime you hand money to someone, on magnets, leave in bathroom stalls. Leave flyers under your car windshield
wipers for others to take. Write a note on the back "call me for 10% off your first order". Have a bumber sticker with your
name, number and web address.
C - Customer
Make 5-10 contacts everyday 5 days a week. Keep
a notebook or file system to track your calls and customers. (a wonderful software program for this is at www.consultantassitant.com)
Keep track of their likes, dislikes, what they order, personal or family notes, anything that will help you serve them better.
This list will serve you well over time.
D - Do
you follow ups and customer contacts
Make sure you
follow up with customer service calls after a customer places and order and has had time to recieve it. Make contact with
your customers often (at least once a month...use a monthly newsletter to stay in contact with them).
E - Events
Get your events layout set up. A demo board with demo products attached. A drawing
box for door prize slips, your flyers, catalogs, and business cards. Have hostess packets, recruiting packets and fundraiser
packets avaliable (so if someone askes). Have a professional look for your display and yourself. Wear a name tag.
F - Follow through
This is one of the most important things you do. When you mail or email information
always follow up with in 5 days to make sure they recieved the information and if they have any questions. People will forget
to call you. Good customer service will bring repeat customers. Always give more than expected.
G - Gifts
your product as gifts for all gift giving occasions: birthday
gifts, baby showers, teachers, ect. It gets you name and
product in front of people. Make sure you are using your own products too.
H - Hospitals/Doctors
Contact local hospitals
and doctors about a mom pack for new moms. Hospital gift shops buy products all the time (talk to them about stocking yours).
I - Internet
Your own web site offers customer service and ordering 24 hours a day. Make it "sticky"
offering thing that bring people back. A drawing or contest, a newsletter to sign up for, coupons, freebies.
web site URL on everything you hand out. Swap advertising with other web sites.
J - Just ask
Ask the closing question
"how many do you want". When would be a good time for your tasting show? It you just show your items and never ask, most will
not offer to buy. Ask the question!!!
K - Kids
When you are targeting stay at home moms, ect...place your flyers at places there
are children. Parks, discovery zone, childrens clothing stores.
L - Let the products speak for you
samples with you at all time.
M - Malls
Gather coupons and flyers from other companies. Make a MOM PACK, write this on the
front of the envelope. Give them away at the mall or other stores to moms with kids. Simply ask if they would like some free
coupons. You could even use the coupons that are always hanging in the grocery store shelfs as fillers.
N - Newspapers
at the advertisments. Fundraisers, local organizations and
O - Observation
Really watch and listen
to your contacts. Find out what they need and want. This way you can offer products and services that meet their needs. Its
about what fits them not you.
P - Prepared
When you are in public are you always prepared to do business. Keep catalogs, samples,
and business cards with you. Wear buttons or name tags.
Q - Quick response
Give a little extra
with ever contact. Make return calls and emails
as soon as possible. Get orders delivered sooner than expected if you
need to deliver them. Give a little something extra to your
customers. Make them remember you.
R - Referrals
your satisfied customers if they know anyone that would like your products. Make sure you give referals for others as well
so they will return the favor for you. Give a small gift to anyone who gives you a referal.
S - Serve, Save, Sell
can you serve or give into your community. This brings good will and over all helps your community and your name. Save all
contact info on every customer. It will give you contacts when you hit a slow time. Sell yourself and your passion for the
products and services. Your enthusiasm will sell you.
- Talk to strangers
Talk to those around you when
you are waiting in line. Ask what they do, they will ask what you do. This is the perfect time to tell the benefits of working
from home. Be sure to have a business card with you.
- Understand your products
Do you know the products
you sell. Open them, smell them, taste them, use them. Be able to answer any questions.
V - Vary your routine
to new stores, new businesses, new areas of town to meet new people.
W - Waiting rooms
Leave literature in
any waiting room you can find. Magazine racks and literature racks. When you are waiting you always look for something to
look at. Make sure it is professional looking. Have someone spell check your flyers, ect.
X - eXpect the best
is everything. Expect to succeed. Imagine your sucess. Plan your sucess. Give the eXtra. Be eXtraordinary. Set a positive
eXample for others. Give eXcellent samples.
- Yard sign
Put a sign in your yard to tell others
you are a consultant with
Avon. Your neighbors will get to know it too. You never know where you will get referrals from.
Z - Zoom to your success
Your success is only up to you. You decide to work your business consistently with
zoom and zest. You set the path and goals before you succeed. Surround yourself with others who are zooming to success too.