One of the best ways to encourage orders from NEW customers or Established
customers is to offer some sort of "Incentive" for placing an order. This can also encourage LARGER than average orders depending
on WHAT is being offered.
SO here are SEVERAL different incentives that I have seen used successfully. Discount &
Free Gift offers in SEVERAL forms. Some in coupon form, some are ALWAYS offered (ie.. a Senior Discount, etc). Some are rewards
offered for Helpers, or for having purchased a set amount (as with a "Frequent Buyers Club), etc.