Q. How do I choose the right lipstick?
A. When choosing a lipstick think about texture and color.
A single shade can look very different in different textures.
- Matte means dense color, no shine and very little moisture.
- Cream delivers strong color with moisture.
- Gloss is translucent color, moist and shiny.
- Stain looks very dark in the tube but goes on sheer.
- Frosted colors contain sparkly white and are generally more suited to
Q. How do I properly apply lipstick and lip liner?
A. Lip liner is optional but if used, it should go on first. Use neutral
or lipstick-matched lip liner. Using a liner that is darker than the lipstick will leave an outline when the lipstick fades.
- Starting at the center of the upper lip, draw a line to each outer corner,
following the edge of the natural lip line.
- Fill in color all over lips if they want extra holding power for their
*Hint: Chill lip pencil in the refrigerator for a few minutes to make sharpening
- Use a dusting of powder or bit of foundation beneath lipstick to maximize
staying power. Either can dry lips, so tell your Customers to use a creamy
- Stretch your lips, and starting at the center of top or bottom, glide
corners. Blot, reapply and blot again for longer-lasting color.
* Hint: A lip brush gives the most precision in applying lipstick
Q. How do I minimize my lips?
A. Use deep, matte shades to make lips. Don’t use glosses and frosts.
- Line lips just inside the natural lip line with a freshly sharpened pencil
matches the lipstick. Be sure to define all the way to each corner.
- Fill in lipstick with a lip brush.
* Hint: A thin dusting of powder over lipstick can help play down lips
Q. How do I make my lips look fuller?
A. - Don’t wear dark lip color. Glossy, pale, light-catching and
white-tinged shades make lips look fuller.
- Line lips at their outermost edge with a freshly sharpened neutral pencil
that matches the lipstick. Be sure to define lips from corner to corner.
- Fill in lips with lipstick using a lip brush. Apply a touch of a slightly
frosted or opalescent shade in the center of your lips. This enhances fullness
creating a light-catching contour.
- Add a sweep of gloss if lipstick is matte.