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Helps & Tips for Ind. Sales Reps

Important Rep Info
How To Be A Successful Avon Rep.
Finding New Customers
Encouraging Larger Orders
Hosting Parties
Canvassing Tips
Introduction Letters
Label Text Ideas
Voice Mail Advertising
Misc. Product Uses
Finding Your Skin Type
Misc. Make-up & Beauty Info
Tips for Choosing Your Makeup
Makeup Application Tips
Bra Fitting Guide
Editing Our Erep Pages
Business In A Box
Leadership/Recruiting Flyers & Letters
Fundraiser Info

Applying Eyeliner

Shape and define your eyes with eyeliner after you've applied eye shadow and before applying mascara. Whether you choose a soft line or a dramatic stroke, eyeliner draws attention.


~ Choose an eyeliner appropriate for your eye color. Brown, navy and charcoal accent light eyes well, while brown and plum shades flatter brown eyes. Make sure your liner complements the color of your shadow.

~ Consider the type of look you're after. Pencil eyeliner gives your eyes soft definition, while liquid versions offer precision and drama. You can also moisten dark eye shadow and apply it with a small, flat brush.

~ Prepare a cake liner or a dark eye shadow by applying a small amount of water to your brush. Or, if you're using a pencil eyeliner, ensure that you've sharpened the pencil adequately.

~ Move the wet brush gently through your cake liner or dark shadow. Hold the brush or pencil as you would hold a pen.

~ Tilt your head back slightly and bring your eyes to a half-open state. This creates a good angle for application, while allowing you to see what you're doing.

~ Draw a line across the upper lid just above the lashes, from the inside corner to the outside corner of the eye. If you're using liquid liner, allow it to dry before opening your eyes all the way, or the color may transfer into the crease of your eye.

~ If you used a brush or a pencil, soften the look by gently smudging the line with your brush, a cotton swab or your finger.

~ Line the lower lids. Moving from the outside edge inward, draw a line on the outer two-thirds of the lid or more, depending on the look you're going for. Your line should be slightly thicker at the outside corner, becoming thinner as it moves in toward your nose. Using your brush or pencil, lightly stroke the area. If using a liquid liner, apply it in one smooth stroke. Apply less color so your eyes don't appear raccoonlike.

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~ You may find eyeliner, particularly the liquid version, difficult and messy the first few times. Practice and have patience.

~ Wash brushes regularly with makeup remover or a mild gel shampoo.

~ Lining the inside of the lower lid is not recommended'it may cause eye infections, and it greatly increases the risk of getting makeup in your eye.